Big Food - Big Movement?
Recently I wrote a blog reporting our country spent a billion dollars last year alone on nutrition education programs, and the experts graded the effects of these nutrition programs a big “F”.
Every since the childhood obesity epidemic started, I have said 95% of the publicity and the solutions have focused on food. The entire nation has spent several years and billions of dollars focusing on calories in……it is time the nation spends the next several years focusing on calories out.
All children are in school. This is the best place to implement programs focusing on physical activity. Every school in the country should adopt a PE4life type program. The bonus, nutrition education will also be addressed.
I know everyone likes to point fingers at McDonalds but their CEO shared a wise vision recommending the food companies’ starts helping our youth focus on physical activity.
Maybe we can get the 11 big food companies CEO’s to get into a room and make plans to become the leaders in supporting physical education reform nation wide. I respectfully challenge McDonalds CEO Jim Skinner to organize this meeting. Chicago would be a perfect place to host this “think tank”. After the meeting the group could tour the national physical education model, the PE4life Academy, located close to McDonald’s headquarters.
The following statements were included in two recent press releases. Make sure you read the full articles
“McDonald’s CEO has rejected cutting back on advertising to children, saying on Monday that a new program of promoting physical activity was the right thing to do.”
“So when 11 big food companies - including McDonald's, Coca Cola, PepsiCo and Kraft - voluntarily agreed last week to curtail the marketing of sugary and fatty foods to children, it seemed like a good thing.
Any move that tempers the collective youth appetite for unhealthy food is welcome. But it's also clear that the measures, alone, won't shrink waistlines and were never designed to do so.”
Getting our children healthy one step and a time
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